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Selma Seddik Co-Founder Instock

Can you tell us about your business?

With Instock we rescue food! One third of the worlds food production gets wasted. We currently have three restaurants (Amsterdam, Utrecht, The Hague) where we serve breakfast, lunch and diner. We source the products we rescue from supermarkets, farmers and producers. Nothing is pasted the expiration date but there is unfortunately a lot that gets wasted before that time. We also try to create awareness with our specialty brews, cooking books and workshops.

How did you get the idea for your business?

While working as a graduate for Ahold (largest Dutch retailer) I worked first in the sustainability department and than in the supermarket for a year as a manager. I was shocked to see how good the quality was of unsold products we had to remove form shelves at the end of the day.

To what do you attribute your success?

Timing, people and companies want to move from a linear to circular economy. We make it easy for people and companies to do good without it compromising. 

How do you manage stress?

When I feel stressed I go running and/or go to the sauna in the gym. 

Have you made any mistakes? What do you wish you could have avoided?

When I reflect on my work or behavior I always think I could have done things better. I try not to see these things as mistakes because in the end that is how we learn and become better at things. So i am telling myself I am happy with all mistakes I have made :) 

If you were 80 years old, what would you tell your children?

Life is short, make the most out of it. Be happy with good health, friends & family!  

What is your favorite quote?

Its nice to be important but its more important to be nice. 

What was the first thing you bought with your own money?

Pretty much every merchandise the Spice Girls ever sold (unfortunately)

What’s something you’d like to do for the first time?

Visit South Africa and Japan, I love traveling to get a taste of the local cuisines! 

What’s your favorite place you ever visited?

The beautiful islands of San Blas in Panana because that’s where I met my boyfriend. We met while backpacking. He is German and moved to Amsterdam two years ago.