download (13).jpeg

Eugenia karolyi popcev
International Sports Journalist and Producer - Founder of The Sport Socialité

Try to describe yourself in 3 words only.

Outgoing. Energetic. Independent

If you would be an animal, what would you be and why?

A horse! Because I love horses, I’m an equestrian show jumper and I think they are the most amazing and noble animals on the planet, plus they are a great source of transport jaja.

Tell me about yourself and your current venture. 

I am Venezuelan by birth, and a citizen of the world at heart. My multicultural nature is inherited from my Hungarian, Bulgarian, Spanish and American relatives who migrated to Brazil and Venezuela during the World War II.

I am a natural communicator and have worked in all branches of media in the United States, Latin America and Spain. I graduated Cum Laude in Journalism and Mass Communication from Florida International University, and continued my education with professional acting and TV presenting coaching at the Actor's Workshop, has a Masters in Film from the Miami International University of Art and Design, and further studies in Marketing and Sports Management from the European School of Economics in Madrid.

In 2010, I was working at one of the most prestigious strategic communication agencies Mexico, Guerra Castellanos & Asociados. As an account executive at GC&A, I developed and executed campaigns for major consumer brands such as Pepsico, Time Warner, American Express, Chivas Football Club and adidas. In the summer of 2010, I launched Pepsi’s PR marketing campaign for the World Cup, and my life took an unexpected turn. In July 2010, I founded my own media platform and production company, seeking  to involve more women as soccer fans. 

As a journalist, producer and television presenter, I have traveled the world covering major sports events for ESPN, TVE, Fox Sports, and have served as an ambassador and content creator for brands such as adidas, Heineken and Special K. I am very passionate about social media and it has become my main business tool in the past few years. 

Where did you get the entrepreneurial spirit from? 

From my grandfather who left Bulgaria during WWII to fight in the Czech Marine. Then he went to Venezuela with 10 USD and started working at a shoe factory. He got a monthly transport spending allowance which he saved, and walked to work everyday instead. At the factory, he met a co-worker who was a big horserace fan. So, one day, my grandfather told him to bet on a horse, he knew more about the horses, so he let him chose which horse. My grandfather put in the money for the bet, and if they won they would split it 50/50. Well, they won, and bought the show factory they worked at with the money. That was his first venture when he was in his early twenties. Throughout his life, he went on building the biggest ensembling car factory in Venezuela, 3 banks and a big holding. My parents and siblings are all entrepreneurs as well, and we still form part of the family businesses aside from our own personal endeavors.

How long was the period between your initial business idea and the moment you started a company?

I think I "started" my first company when I was about 6, as a Live show producer in our building in Miami. I produced the show, hired my friends as singers and dancers and then invited the whole building and charged them an entry fee.

What was your key driving force to become an entrepreneur?

To create something I truly believe in and I’m passionate about, plus I refuse to work all my life to make someone else rich :)

What’s the most exciting experience you’ve had until now in your entrepreneurial journey?

Being an entrepreneur in the football world has allowed me to fulfill my other passion which is traveling and exploring different cultures, at my own time and pace, no schedules, no deadlines. I set my own timeframes, and for me that’s priceless.

What is the craziest thing you have done for your business?

Move across the world with absolutely no idea about what I was doing.

What is the most difficult thing about being your own boss?

Procrastinating, but I’m getting better at controlling it.

What is your favourite quote?

Remember the days you prayed for the things you have now.

Where do you get support from when facing up hardships in business? 

From my husband and my family, sometimes they believe in me more than I believe in myself.

What’s your personal manner of balancing work and life?

Its a two way street, if you’re not happy with what you do for a living you won’t be happy at home. And if you’re not happy with your personal life, you cannot give your 100% at work. So if I ever feel either failing, I know its time to shift my focus. Balance is key.

What is your opinion on the following statement: Are entrepreneurs originally born as such or they are raised to be successful? 

I think both are possible, but the attitude is the key ingredient. You need to have the drive, the hussle, and the “fearlessness”.

What do you do on a daily basis to grow as an entrepreneur? 

Exercise and get outside to get fresh air, if my body is not working properly, neither can my brain.

How do you “recharge your batteries”?

Spend time with people who love me and support me even in my worst days, thats when I need them the most.

Top 3 places on the globe that you haven’t conquered yet but would love to?

China, Lençoes Maranheses (Brasil), Norway to watch the Northern Lights

Top 3 mobile apps, websites that make your work and life more effective? 

Dropbox (can’t live without it), Instagram, Facebook and WhatsApp.

Could you share something from your "bucket list" with us?

I wanna go skydiving!

What is entrepreneurship for you?

Entrepreneurship is the opportunity to build a business that reflects our passions, our needs, and our beliefs.

Have you ever regretted to choose entrepreneurship?

Sometimes, its definitely an emotional rollercoaster, but its only momentary. Nothing beats the feeling of creating and building something you truly believe in, regardless of it being a success or failure, it always makes you give your very best or at least learn from the experiences.

What do you consider to be the most challenging for entrepreneurial women?

Being respected and taken seriously. The business world is still dominated by men, especially in my field, sports, but I love a good challenge. Getting colleagues to respect me as a woman entrepreneur in the football world has been my greatest professional achievement.

What is the best advice you have received?

Keep moving forward towards your goals, but don’t forget to look back every once in a while to see how far you’ve already come.

How could EYES help women entrepreneurs?

EYES has helped me to see “problems” from a different perspective. Being an entrepreneur is both a professional and personal challenge, and having like minded people who truly understand you and give you feedback is the greatest benefit EYES has given me. Aside from being like a family to me.