Co-Founder of Keatz

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PAUL GEBHARDT

Tell us about yourself?  (e.g. where are you from, what is your startup/business? Etc)

I am Paul, I live in Berlin (for 8 years, so I am technically a Berliner). I have co-founded Keatz 3 years ago - a cloud kitchen company. Our business model is fairly easy. We make sure you get the best delivery food on UberEats, Deliveroo or wherever you are ordering your food from. We believe the kitchen is dead and in 5-10 years, people will hardly cook anymore at home. You might do a dinner party and invite some friends for a more elaborate cooking event. But why should you do groceries and spend time cooking if you can get a great meal delivered in 20m? Our hypothesis sounds really extreme but if you think about it, most people made their own clothes 60 years ago and today hardly anyone knits a sweater. So, in a similar way as H&M and Zara that gave people access to fashion, we make sure you get access to great food! We are currently operating kitchens in Spain, Germany, the Netherlands and are launching in the UK and Portugal. We offer 6 great food brands, which are made for delivery. Our vision is to become your 2nd kitchen. If you are hungry go to Keatz.com

What was your key driving force to become an entrepreneur? (Was there any specific moment you recall or experience, which led you to make that decision)

I am really bad in working for other people. I want to have the freedom to do whatever I want and as a wise man once said, love your job and you never need to work again :) Keatz is my 2nd company and most definitely not my last.

Where do you get support from when facing up hardships in business?

EYES retreat events definitely. Even though you have to learn to open yourself to strangers (or make sure they are not strangers anymore). Friends and family. My co-founder. My smart partner.

What is your opinion on the following statement: Are entrepreneurs originally born as such or they are raised to be successful?

Puh hard to say. I started reading “the gene”, which covers many aspects of “nurture versus nature” in life. I think it is both. Scientifically, people growing up in entrepreneurial environments are more likely to start businesses themselves, which speaks for the “nurture” aspect.

What’s your personal manner of balancing work and life?

I think my personal laziness already forces me to be efficient and take rests. Having kids definitely helps to shift priorities and helps me to relax.

What advice would you give to a young person who wants to start a business?

Not sure if I should give advice to people  Speak to lots of people, get their feedback. It’s really easy to be oblivious when you have a great idea. Get a mentor. Someone you like and someone who likes you and is interested in coaching you. Find a great co-founder, who is ideally complimentary to you. Start early to understand your own personal flaws (for example understand your MBTI and how you tick).

What do you value most about being an EYES member? What does being an EYES member mean to you?

So apart from my advice to get a co-founder, it also helps to speak to other like-minded people about your challenges. If you are an entrepreneur, it’s not easy to reach out to people facing the same obstacles. EYES provides that forum.

EYES International